The digital world is growing and changing – not least now in corona times. The Internet is available wherever we are, and you as an entrepreneur have a great chance of reaching the right target group. At the right time, in the right way and for less money than was ever possible with traditional marketing. Do you want to get to know digital marketing or get some inspiration? Read our beginner’s guide and get the basics down.
What is digital marketing?
Digital marketing, or online marketing, takes place digitally on various web-based platforms and in apps. Unlike traditional marketing, it is more cost-effective. In addition, you have a greater chance of reaching the right target group with digital marketing . The conditions for a company that actively works with digital marketing are fantastic – if the investments are made correctly.
Marketing in social media
Today, you can promote your brand in several different social media. You have probably already seen that companies advertise their products and services on Facebook. Many websites and apps offer that service for businesses and facilitate the process of being visible to the right target audience. Posting an ad in a social channel is not difficult. However, an understanding of what the statistics say is required. You can read more about that under metrics.
SEO, SEA, SEM
Oh, you might be thinking now? But it’s not as messy as it seems. SEO is short for search engine optimization and means driving traffic to your website from a search engine organically. With the help of various methods and tools, you come up with keywords that should improve a website’s position in a search engine, for example Google. You can read more about SEO in our beginner’s guide. SEA, search engine advertising, is exactly what it sounds like: you choose a word that you want your business to appear on and then you bid to win that spot. SEM is a collective term for work with both SEO and SEA and means search engine marketing.
Content marketing, as it is called a method for retaining and attracting visitors to your channels. The method involves creating relevant content that in turn generates trust and confidence among the target group. As a rule, there is no right or wrong in terms of where the content is produced or how often – as long as it is not considered spam. Facebook, Instagram, email marketing, blogs or Youtube are some of the platforms available. Produce content based on where your target audience is located. Important to consider is that your social channels become the company’s voice to the outside world, so-called storytelling.
It’s not just producing content and hoping for the best. If you want to succeed in your digital channels, you need to follow up on what you have published and understand what the statistics say. Most social media today have good statistical tools to follow up. To read statistics for the website, you can use Google Analytics and Google Search Console. You can find more about important metrics, functions and services in our glossary below.
