One of the biggest challenges for brands is to create successful collections that are well accepted by the target audience. Therefore, in addition to being detailed in the creation, it is necessary to launch them at the correct timing, preventing the desires of increasingly demanding consumers. In the end, no brand wants to launch less sought-after products.
Brand news and relevance
A brand that wants to stay relevant in the market needs to offer new products all the time to keep the consumer interested. Trends are, in this sense, an optimal tool since they expand the creative repertoire and prevent the brand from becoming outdated in relation to consumer desires. Pay attention to trends and everything that can be a reference or source of new ideas!
Original creations, based on fashion trends
Following trends does not mean reproducing copies and launching more of the same to the market. Trend-based creation goes much further than that. It is possible to create collections with original, authoritative as well as timeless pieces through fashion trend forecasts. The secret here is that trends tell what to expect from people’s purchasing behavior and, with this, allow macro and micro trends to be applied in accordance with the brand’s proposal and the demand of the target audience.
Fewer clearance items with the fashion trend
Investigating and studying trends allows you to take advantage of them at their peak, before they cool down and result in excess products in business stocks. It is also possible to analyze the mix within the quote, and better establish the volume of garments of each model, color or print, for example, predicting what will have the most sales and the basics that will continue in the new collections.
Possibility of working with capsule collections
The great demand for new products, driven by the immediacy of social networks and online shopping, made the capsule collections an opportunity for launches outside the traditional spring-summer and autumn-winter seasons.
With capsule collections it is possible to take better advantage of current trends, without interfering with the main launch calendars of the year. It is also interesting to use the power of the capsule collection and fashion trends to test new products and expand the target audience, as well as how to take advantage of short-lived trends. Fashion trends are allies of brands in creating successful collections, but they also help keep them competitive and highly profitable, based on very well-developed products focused on their target audience.
